It was an interesting experience for the MBA 1st Year students of DoMS IIT Roorkee, to be exposed to the world of media and advertisement. It happened at a guest lecture by its alumni Amitesh Jasrotia who is currently working as Manager Ad Sales at Zee Business. Not only did the session enriched the students with deep knowledge on the Media sector, but also helped in clearing many doubts on the concepts like advertising, TRP, product launch etc.
To enrich its readers on the knowledge gained in the session, MarkiiT presents a series of articles named ‘Television Media -Past, Present and Future’. The articles will provide insights on the evolution, functioning and future of Media Industry in India.
No comments:
Post a Comment